Network member peers:

• explore innovation to stimulate and accelerate growth
  
• engage in intellectual challenge and discovery to generate new ideas for competing in a consumer-driven market
  
• grow in knowledge of issues and competencies fundamental to future preparedness
  
• participate in advanced-level discussions on critical domains of strategy
  
• meet and learn from in- and out-of industry experts

Chief Marketing Officer’s New Agenda
Transformational Innovation and Growth

The Chief Marketing Officer’s New Agenda Innovation Network is for marketing and strategy executives of health systems preparing for the opportunities and challenges of a consumer-driven market. This network will address opportunities and innovations in marketing strategy that address critical competencies for success in the changing marketplace and drive the transformation of healthcare marketing and strategy.

The network features two in-person and four webinar sessions; access to in- and out-of-industry experts; research summaries, assessment tools, strategy frameworks, articles and white papers; peer networking, and action frameworks to facilitate diffusion and adoption of new strategies and organizational practices.

For more information and to register for the Chief Marketing Officer’s New Agenda Network Contact Anne Theis at 972-304-8389 or by email at theis@thestrategygroup.com.

e-Strategy Network
Competitive Strategy in Digital Space

Today’s healthcare industry is at a critical competitive crossroads. Forward-thinking leaders need to examine their organization’s willingness to move beyond traditional marketing approaches to connect with consumers and embrace digital space as the future of healthcare marketing. Online marketing is an important, mostly untapped channel in healthcare to drive growth, improve service, and empower patients. The Internet can be, and will be, used by leading-edge healthcare providers to disrupt traditional channels, engage and capture customers’ loyalty and transfer their brand from bricks and mortgage to the digital environment.

The e-Strategy Network is a unique forum for chief marketing and e-strategy executives to learn about opportunities for online innovation, share successes and challenges in online marketing and e-strategies, and develop critical competencies needed to reach new markets and new customers using web-based marketing channels.

For more information on the Innovator’s Studio and a membership application to reserve your spot at an upcoming Network or Intensive, contact Anne Theis at (972) 304-8389 or theis@thestrategygroup.com.