In 2008 the Innovator’s Studio will focus engagement, discussion and growth development along the following four areas:

• Primary Care: Evolution or Revolution?
• Retail Medicine: Generating Revenue through New Channels
• Generation Next: Building Healthcare Markets with Gen X and Gen Y Cohorts
• Consumer Directed Health Plans: Market Readiness Strategies for the Emerging Ownership Society

 

Chief Marketing Officer’s New Agenda
Transformational Innovation and Growth

The Chief Marketing Officer’s New Agenda Innovation Network is for marketing and strategy executives of health systems preparing for the opportunities and challenges of a consumer-driven market. This network will address opportunities and innovations in marketing strategy that address critical competencies for success in the changing marketplace and drive the transformation of healthcare marketing and strategy.

The network features two in-person and four webinar sessions; access to in- and out-of-industry experts; research summaries, assessment tools, strategy frameworks, articles and white papers; peer networking, and action frameworks to facilitate diffusion and adoption of new strategies and organizational practices.

 

For more information on the Innovator’s Studio and a membership application to reserve your spot at an upcoming Network or Intensive, contact Anne Theis at (972) 304-8389 or theis@thestrategygroup.com.